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Selling Skills for Exhibitions

Practical Training for Professionals

Summary

Price
£516 inc VAT
Study method
Classroom
Duration
Part-time
Qualification
No formal qualification
CPD
6 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students
3 students enquired about this course

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Location & dates

Location

Address
Somerset House
Temple Street
BIRMINGHAM
West Midlands
B25DP
United Kingdom
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Address
EEF Venues
Clifton Down
Bristol
Avon
BS83NB
United Kingdom
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Address
Cheadle House
Cheadle Royal Business Park
Cheadle
Cheshire
SK83FS
United Kingdom
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Address
&Meetings
150 Minories
City of London
London
EC3N1LS
United Kingdom
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Overview

Exhibition selling is different from normal selling and this course takes you through the process from set up to breakdown and post exhibition follow-up. It will ensure that visitors to the stand are welcomed correctly, qualified and that time is spent with the right visitors and time spent with the wrong visitors is minimised!

CPD

6 CPD hours / points
Accredited by Approved By Law society

Description

09:30 - 10:00 Coffee & Course Objectives
10:00 - 10:30 Understanding the exhibition environment and how important the people manning the stand are
10:30 - 11:15 Setting your objectives
11:30 - 12:00 Classic dos and donts on an exhibition stand
12:00 - 12.15 The Welcome - Introducing People to the stand
12:15 - 13.00 Qualification - Using Open Questions
13.00 - 14:00 Lunch
14:00 - 14:30 Presenting your product/service (Features, benefits and matching benefits)
14:30 - 15:00 Closing Techniques (Dealing With Objections - 20 different closing skills)
15:00 - 16:00 Role Plays
16:00 - 16:30 How to best follow-up leads post the exhibition (Using A Prospect System Effectively. Delegates learn how to systematically keep in touch with both customers and potential customers.)
16:30 - 16:45 Summary & Action Plans Agreed

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Sales